Making intelligent homes accessible to everyone across the United Kingdom
ivory-magpie grew from frustration. Our founders spent years in the consumer electronics industry watching brilliant technology fail in real homes—not because the hardware was faulty, but because installation and support were afterthoughts.
In 2012, we decided to fix that. We started with a simple premise: smart home technology should disappear into the background of daily life. If you have to think about it, we haven't done our job properly.
Twelve years later, we've automated over 1,200 homes across the UK. Each one taught us something new about how people actually live with technology—insights that now inform every installation we design.
These principles shape every decision we make, from product selection to client communication.
We never lock clients into proprietary ecosystems. Your investment should outlast any single manufacturer.
Your home data stays in your home. We design systems that work locally, not ones that depend on distant servers.
We plan for a decade of use, not the next product cycle. Reliability trumps novelty every time.
When you call us, a person answers. Technology should connect people, not replace that connection.
A multidisciplinary team united by curiosity and a commitment to craftsmanship.
Former aerospace engineer with 20 years in embedded systems. Obsessed with reliability and the small details that separate good installations from great ones.
Spent a decade in luxury hospitality before joining us. Brings that same attention to client experience—every touchpoint matters.
Certified across every major smart home platform. If it has a chipset and an API, he's probably already integrated it somewhere.
Every installer on our team holds manufacturer certifications for the products they fit. But certification is just the starting point. We run our own training programmes covering cable management, fault diagnosis, and—crucially—communication skills.
Technical excellence means nothing if we can't explain it clearly. Our clients range from software developers who want to see the network topology to retirees who just want the heating to work without fuss. We adapt our approach accordingly.
Before leaving any installation, we test every automation under real-world conditions. Lights dim properly at sunset. The heating responds to schedule changes. Security alerts reach your phone. Only when everything passes do we consider the job complete.
Whether you're planning a single-room upgrade or a whole-house transformation, we're here to help you make informed decisions.
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